1. Game Types
- Instant Win Games
- Description of instant win lottery games available.
- Data Table: List of games, win rates, prize ranges.
- Daily Draws
- Overview of daily lottery games.
- Data Table: Draw frequency, average jackpot sizes, number of winners.
2. Ticket Sales
- Online vs. Retail
- Comparison of online ticket sales versus retail.
- Data Table: Yearly sales data, percentage online vs. retail.
- Geographic Distribution
- Analysis of sales by region or country.
- Data Table: Sales figures per region, growth rates.
3. Prize Structures
- Jackpot Sizes
- Information on average and record jackpots.
- Data Table: Top 5 largest jackpots in MK LOTTERY history.
- Payout Options
- Description of lump sum versus annuity options.
- Data Table: Number of winners choosing each option, average payout amounts.
4. Player Demographics
- Age and Gender Statistics
- Demographic breakdown of lottery players.
- Data Table: Age ranges, percentage male/female.
- Frequency of Play
- Data on how often individuals play lottery games.
- Data Table: Frequency statistics, average spending per player.
5. Technological Integration
- Mobile App Usage
- Usage stats for MK LOTTERY‘s mobile application.
- Data Table: App downloads, active user count, transaction volume through app.
- Website Engagement
- Web traffic and user interaction data for the MK LOTTERY website.
- Data Table: Monthly visitors, average session duration, bounce rate.
6. Marketing Strategies
- Promotional Campaigns
- Overview of recent marketing campaigns.
- Data Table: Campaign outcomes, increase in ticket sales, reach and engagement.
- Partnership and Sponsorships
- Information on partnerships with other brands or events.
- Data Table: List of partners, type of collaboration, impact on sales.
